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All About eCommerce

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With the terms Shopify, eCommerce, online ordering, and other tossed around the tech community, it’s about time someone broke down what all of it meant.  

With social media platforms allowing individuals to sell products online, the barriers to becoming an online seller have become virtually non-existent. 

The ability to sell online is amazing for entrepreneurs around the world, but increased accessibility to eCommerce does create more online competition to a certain degree. 

With viral platforms such as Tiktok and Twitter, all encouraging kids to sell products online, the age of the entrepreneur is younger than ever. On the positive, viral shopping trends are amazing for economic growth short-term, while curating a generation of business-minded leaders. 

On the flip-side, online competition is high, your online shop must stand out. 

We’ll discuss what eCommerce is, and how you can make yours the best. 

 

eCommerce Simplified 

 

In short, eCommerce is the buying and selling of goods online. 

One of the many benefits of eCommerce is the wide range of buyers available, along with the need for a wide range of products 

From necessities to art and everything in between, the products available online are endless. 

This creates an amazing opportunity for businesses to get ahead by selling diverse or niche products. 

 

Make Yours the Best 

 

Amazing eCommerce starts with an amazing brand, so whatever you sell, you must have a strategic branding identity behind your product. 

Without a strategy, your website has a higher chance of seeming fraudulent or fake.
 

To create a brand, you need a storyline as to why the customer needs your value-driven product. 

After your brand has been created, it is essential that your website reflects your brand’s values. 

Your website’s colors, fonts, and mission statements need to align with your branding goals. Additionally, your eCommerce site needs to move at lightning speed with an effective buying and selling process. 

You need to make sure your site is enabled for transactions and that you can properly fulfill the product once the customer has placed an order. 

 

Final Thoughts

 

eCommerce isn’t just the marketplace of the future—it’s the marketplace of now!

At Franposwe do everything we can to prep our clients to the best of our ability. Our expert marketing and eCommerce team are always equipped to curate the best site for our clients. 

We believe that our ability to provide clients with a beautiful eCommerce site, along with top tier product processing and delivery options, makes Franpos the best eCommerce provider. 

 
If you would like to book a demo with one of our specialists, you may do so here. 

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Francesca Deckert
Francesca (Franki) is a Growth Marketing Consultant at Franpos. Based in Atlanta, she is specialized in creative campaign curation and strategic implementation.
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