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What is a Master Franchise?

Being a master franchise means that the brand owner has  granted you the right to run all the franchise’s operations within your jurisdiction. This is a very common practice among big brands, such as McDonald’s and Dairy Queen, which have so many locations that it would be inefficient for their corporate headquarters to oversee them all. By designating another entity as master franchise, they pass on the task of managing individual locations as well as that of opening up new ones.

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