As Americans, we are all lucky to have options and access to almost anything imaginable. During the buying process, whether it be in-store or online, we always are tempted to kick into impulse buying for just a little more.
Companies implant the ideology of just a little more when they put yummy chocolates near the checkout line, or strategically place water bottles at the end of your shopping experience.
Another example of how companies insinuate just a little more is when Amazon increases the price of your ticket by offering complementary products that are often purchased together. Usually, these bundle items work together and tempt consumers to make that extra purchase.
For instance, if a customer wanted to purchase an iron for wrinkled clothes, Amazon could bundle the iron, ironing board, and de-wrinkling spray together for a discounted price.
In most cases, consumers do purchase these bundles at a higher price than they had originally intended to spend—which is, by definition, an impulse buy.
Impulse Buy for Your Products
Whether you are shopping at Amazon, Winn-Dixie, or Kroger, these companies are all tempting customers to purchase ‘just a little more,’ throughout their buying experience.
For your business, impulse buying may take the shape of one of the following examples:
- If you are a retailer who sells women’s clothing, you may offer designer earrings at a 35% discount as the customer purchases a pair of denim pants.
- If you are an ice-cream stand, you can offer discounted water bottles as the customer purchases a waffle cone.
- If you are a hair salon, you can offer a discounted conditioning treatment as a customer receives their quarterly haircut.
All of these ideas are ways in which impulse buying can benefit both the business and the consumer.
Whether consumers decide to purchase or not is their own decision, but we do recommend offering discounts if you choose to implement impulse buying. This not only benefits the consumer, but it helps maintain the reputation of your business by avoiding the optics of pushing consumers to buy full-price items at the last minute.