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How to Drive Customer Obsession

Finding a product worthy of selling and marketing is a challenge. Collecting and tracking inventory is a challenge. Opening a storefront, in-store or online, is a challenge. Achieving a customer base, especially in a competitive market, is a challenge.  All of these challenges are one of the many reasons entrepreneurship is such a rewarding experience.  Launching a business, especially in

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Branding 101: Growing Your Brand Through Differentiation

“Branding” is a nebulous term for many business owners. After all, worrying about branding and marketing can be difficult when managing the day-in and day-out work of running a business.   Put simply, branding is any name, term, design, or symbol that may identify a seller’s goods/services distinctly from those of other sellers. So while it may not seem

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