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How “RaaS” Can Increase Revenues Long-Term

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Most of us have heard of SaaSSoftware as a Service.  

Even if it seems complicated, most of us have actually utilized SaaS before. 

Platforms such as Adobe Photoshop, Dropbox, and Google Drive are all examples of SaaS that many of us use on a day-to-day basis. Any time software is offered as a subscription, it is considered SaaS. 

At Franpos, we are a SaaS company. 

 

We are always thinking of new ways to increase opportunities and revenues for our clients. 

That’s why we’re covering how a retail company can implement a SaaS model for their business. 

 

Retail as a Service (RaaS) 

 

RaaS, or Retail as a Service, is a term our Franpos experts have curated. 

We believe retail stores have an opportunity to implement the RaaS model to increase fixed revenues long-term. 

For example, one of our larger clients, Pet Planet, implements a RaaS model by offering monthly subscriptions on pet food. 

They know their customers need about one package of food a month for their pets, so they offer monthly subscriptions on such products. 

Not only does Pet Planet offer RaaS, but the monthly subscription of pet food is actually delivered directly to the customer through the Franpos delivery system
 

Not only does this benefit the customer by eliminating unnecessary trips to the store, but Pet Planet’s subscription service keeps fixed revenues incoming into the business. 

Adding to the convenience is that a RaaS system keeps the customer’s card on file. This means that the customer does not have to re-enter their banking info each time—eliminating an extra step in the customer’s buying experience. 

Pet Planet Is a leader in innovation, and the way they implement Retail as a Service is driving the industry forward. 

 

Apply to RaaS to your business 

 Whether you sell cookies, clothing, or pet food, there is a way you can implement RaaS to your business. 

For example, as a retail clothing store, you have a couple of options when it comes to implementing RaaS capabilities. 

 

  1. You could sell a ‘surprise subscription box’ where a customer enters their size and category preferences. With this information, you could surprise your customer with personalized items such as graphic tees. 

  2. More specifically, you could offer a monthly subscription box where customers can choose their items through an exclusive landing page, to build their customizable subscription box. 

 

The benefits of both of these models are that the customer is paying for and receiving items from your company monthly. 

Additionally, the customer will receive their subscription box directly at their front door, saving them time and money. 

On the business side, RaaS keeps your customer’s card tokenized on file for convenience along with increasing your fixed revenues. 

 

Conclusion 

 

No matter what you sell, you have the ability to implement a RaaS model with delivery. 

This simple and innovative idea can increase fixed revenues, increase the chances of long-term customer loyalty, and provide a competitive advantage for your business. 

Imagine you are the only company in your industry to implement a RaaS model!
 

This innovative differentiator can truly create a buzz for your business. 

At Franpos, we are always looking for and implementing ways to increase client revenue by thinking outside the box. 

We know very few retail stores that implement a Retail as a Service model, and we think there is a huge opportunity for market domination in the field. 

If you would like to speak with a Franpos expert as to how you can implement RaaS for your particular business, you may book a free demo here.

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Francesca Deckert
Francesca (Franki) is a Growth Marketing Consultant at Franpos. Based in Atlanta, she is specialized in creative campaign curation and strategic implementation.
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