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Marketing For QSR In Unprecedented Times

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Marketing for quick service restaurants is more challenging than ever during these unprecedented times. 

 

When executing marketing strategies for QSR it is essential to properly address the COVID-19 situation in a direct but subtle way. 

 

As we have stated before, SMS/Email marketing is the most lucrative channel available in regards to conversions. 

 

Because the open rates for SMS is up to 98% we recommend investing in SMS marketing efforts. 

 

Considering our readers are from different parts of the nation, and COVID-19 protocols are different everywhere, the messaging to your customers may need modification. 

 

Marketing for QSR Strategy 

 

 

We believe the most beneficial marketing strategies are a blend of assuring the safety of your customers and providing smiles and lighthearted messaging. 

 

By ensuring safety through sanitization processes, distanced dining, or home-delivery, your customers may feel safer ordering from your store. 

 

Additionally, by providing light-heartedness, laughs, and even smiles in your messaging, your customers may be reminded of the delicious foods amazing experiences they’ve had at your restaurant. 

 

By subtly addressing the COVID-19 situation, you can assure your customers will have an amazing experience at your QSR. 

 

 

Distanced Dining  

 

 

Distanced Dining is a term curated by Franpos, that can be used to describe your restaurant’s safety protocols for dining. 

 

As the CDC recommends, social distancing is beneficial by staying 6 feet apart from other individuals. 
 

This protocol can be implemented to protect yourself and those around you, who are looking to enjoy your restaurant’s experience. 

 

By pushing marketing efforts towards distanced dining, you can ensure your customer’s safety while in your business. 

 

This may increase foot-traffic, as customers may feel safer experiencing your restaurant.  

 

 

QSR Delivery  

 

 

Executing marketing efforts that focus on delivery is an amazing way to ensure your customer’s satisfaction. 

 

As customers are more inclined to stay home, offering delivery can make the current circumstances more appealing. 

 

Instead of cooking at home, your customers may order from your restaurant if they are aware it can be delivered. 

 

This is appealing to clients who are looking to stay in the comfort of their home, while still enjoying the amazing cuisine your restaurant offers. 

 

 

Franpos has recently partnered with Postmates for delivery. 

 

 

This allows our current clients to track home deliveries directly through their point of sale system. 

 
This ensures every sale can be monitored and reported through your current POS system. 

 

Additionally, your deliveries can be streamlined through the Franpos and Postmates partnership for $2.99! 

 

 

Final Thoughts 

 

Unfortunately, we are unsure when the effects of the COVID-19 pandemic are going to end. 

But, as difficult as it is, we have the ability to Take Advantage of Difficult Circumstances.  

By properly marketing your Quick Service Restaurant, you have the ability to increase sales during unprecedented times. 

If you are interested in booking a free demo with one of our marketing consultants, to better help your business during these times, you may do so here. 

Franki Deckert
Francesca (Franki) is a Growth Marketing Consultant at Franpos. Based in Atlanta, she is specialized in creative campaign curation and strategic implementation.
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