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Marketing for Retail – Customer Retention

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Marketing for Retail & Customer Retention


Marketing for Retail & Customer Retention can be expressed in various forms.

To increase Customer Retention for Retail, marketers can automatically send SMS/Email campaigns if the customer did not return after X days.

In this example, we will be providing SMS/Email templates for our retailers that incentivize customers to return to that storefront.

Franpos Managed Growth Marketing has 16 different triggers.

We will be covering the second Growth Marketing trigger,  ‘Customer has not returned since X.’

This X variable can range from 1-unlimited, and will be automatically sent once the customer reaches that decided variable.

For example, if X = 20, a SMS/Email campaign will automatically be sent once the customer did not return after 20 days.

If X = 5, a SMS/Email campaign will automatically be sent once the customer did not return after 5 days.

Examples of Marketing for Retail 

A.) Let us bring [Insert Store Here] to your doorstep! We love our customers so much we recently launched a Contactless Delivery Program! Order online now to receive FREE delivery!  

B.) Cozy on the couch? No problem! You can now order the [Insert Store Here] from the comfort of your living room! Place your order here. [Insert Link to eCommerce]

C.)  [Insert Store Here] misses you! Here is an exclusive 15%-off discount on your next purchase! Code: Missyou15

D.) Hey [Insert Name Here]! It’s been too long since you visited [Insert Store Here]. Just to see you smile, here is BOGO coupon for any item! Code: Bogo4you

E.) It’s not the same at [Insert Store Here] without you! Redeem this code within one week for 30%-off your entire purchase! Code: Seeyousoon


Conclusion of Marketing for Retail

In conclusion, Marketing for Retail & Customer Retention can be expressed in various forms.

In this example, we covered the Franpos Growth Marketing trigger: (Customer Did Not Return/Interact Since Day x)

With this trigger, retailers can automatically send SMS/Email campaigns if the customer did not return after X days.

These Marketing efforts increase customer retention for retailers long-term.

We hope you have learned about Marketing for Retail! You may use our free SMS/Email templates as you’d like.

If you would like to book a free demo to learn more about Marketing for Retail, you may do so here.

Charisse
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