Beef Jerky Outlet: How Smart Marketing Generates Smart Revenue
Growth Marketing
Loyalty Program and Gift Cards
Cloud-Based POS System
About Beef Jerky Outlet
Beef Jerky Outlet, founded in 2010, is America’s first national jerky
franchise. BJO sells more than 100 varieties of meat jerky, including
exotic meats like kangaroo, alligator, venison and elk.
Headquartered in Kodak, Tennessee there are currently 100+
franchise locations.
Kathy W. Raines
Chief Operating Officer
The Beef Jerky Outlet Franchise, Inc
Website: www.beefjerkyoutlet.com
Industries: Retail, Food
Headquarters: Kodak, Tennessee
Franpos Customer Since: 2016
The Challenge
Beef Jerky Outlet came to Franpos with two main goals in mind:
POS System: Switch to a robust cloud-based POS platform showing real-time business.
Loyalty Program: Launch a trackable, built-in loyalty program to increase sales, customer engagement and retention.
“The goal we had was to integrate the system. [See what customers] were purchasing, what store they were in, really develop a loyalty base – which we didn’t have. We didn’t have any data behind the punch-card.”
Kathy W. Raines
“Franpos being cloud-based was a big decision for us. The goal that we had was to integrate the system. We wanted the ability to capture the sale, the product, the store, who (our customers) were, what they were buying and to be able to interact with those guests not only on that day but going forward.”
Kathy W. Raines
The Solution
Kathy W. Raines, Chief Operating Officer at The Beef Jerky Outlet Franchise, Inc., came to Franpos to help attain system continuity and customer loyalty goals. Prior to Franpos, their POS system was a legacy system. It did not have robust inventory and reporting or the capability to integrate with other systems. Also, their loyalty program consisted of punch-cards. “The goal we had was to integrate the system. [See what customers] were purchasing, what store they were in, really develop a loyalty base – which we didn’t have. We didn’t have any data behind the punch-card." Kathy shared.
Cloud-Based POS System
Sleek and powerful POS System for everyday operation.
Loyalty Program & Gift Cards
Reward and engage customers with built-in loyalty programs.
Growth Marketing
Smart, automated marketing technology to personalize customer experience
The Results
Beef Jerky Outlet launched a small loyalty campaign on Labor Day Weekend where just 8 stores sent a text message to customers. The result: $2500 in sales were directly connected to that text message.
“For our owners, they’re able to see that customer come in with that text message and it is giving them more confidence around driving sales themselves. I’m really pleased about that,” Kathy said. “Our owners felt great about it because they were encouraged to see they were doing something that worked and had an immediate effect.”
“For our owners, they’re able to see that customer come in with that text message and it is giving them more confidence around driving sales themselves. I’m really pleased about that.”
Kathy W. Raines
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